About Us


Diamond Guru is a service provider company in jewelry valuation and wedding jewellery planning. we intend to meet potential clients, provide gold with diamond jewellery and loose diamonds valuation at reasonable price and give complete customer satisfaction.


We are into this business since last 12 yrs. We have our presence in both national and international markets.


The company is owned  by Gaurav Sethi who is a

  • board member of Surat Diamond Association (SDA).
  • member of the Trade Advisory Panel of Gem & jewellery Export Promotion Council (GJEPC).
  • Income Tax Approved Jewellery Valuer.

Gaurav Sethi has once again proved his intellectual capabilities by designing a clock that helps people understand the gradation of colors in a diamond in a very simple manner. This clock unites time and diamond, both precious into one. It shows time in the form of diamond colors and also educates common man to know the variation of color in a diamond.


Surat: The Diamond Hub
The company is based in Surat, the biggest hub of diamond manufacturing and trading. 80% of diamond produced in the world is cut and polished in Surat. The latest techniques utilized for cutting and polishing of Diamonds in Surat are the best of its kind and used nowhere in the world.  There are 1000’s of small manufacturing units in Surat who sell directly in the Surat market. they approach us to ascertain the Colour and Clarity of the loose diamonds which helps them to save the hefty cost of certification .