About Us

Diamond Guru

Diamond Guru is an upcoming company dealing in loose diamonds, natural fancy colored diamonds and manufacturing of Diamond jewelry. We work as a Personal jewelry Shoppers and jewelry valuation service.


The company is owned  by Mr. Gaurav Sethi who is a

  • board member of Surat Diamond Association(SDA).
  • member of the Trade Advisory Panel of Gem & jewellery Export Promotion Council(GJEPC).
  • Income Tax Approved Jewellery Valuer


We are into this business since last 12 yrs. We have our presence in both national and international markets.

Gaurav Sethi has once again proved his intellectual capabilities by designing a clock that helps people understand the gradation of colors in a diamond in a very simple manner. This clock unites time and diamond, both precious into one. It shows time in the form of diamond colors and also educates common man to know the variation of color in a diamond.

Through the website www.diamondguru.in we intend to offer a wonderful opportunity to meet potential clients, provide elegant jewelry and finest quality diamonds at reasonable prices and give complete customer satisfaction.

Surat: The Diamond Hub
The company is based in Surat, the biggest hub of diamond manufacturing and trading. 80% of diamond produced in the world is cut and polished in Surat. The latest techniques utilized for cutting and polishing of Diamonds in Surat are the best of its kind and used nowhere in the world.  There are 1000’s of small manufacturing units in Surat who sell directly in the Surat market. So as compared to the rest of the world prices offered are very reasonable. Buying directly from factory eliminates the need of any middleman passing this price advantage to the end consumers.s